The most identifiable aspect of your brand identity and strongest point of recognition is your logo. It’s a functional signpost that helps people identify your business. It also allows your brand to be quickly and easily identified across various platforms and different mediums. A strong logo works as a visual shorthand that provides insight into the style and personality of your company. Over time, it builds brand recognition with customers, with your peers and within your industry. It makes sense to invest in a well crafted logo as it’s often the first thing that people see when interacting with your business. Here is a collection of logos created for various clients.
Selected Logos, Symbols & Wordmarks
WHY BLACK & WHITE?
Presenting a logo, symbol or wordmark in black and white is a tested method for showing whether it is well constructed or not. If the logo is legible and distinctive in black and white, then it will also work when color is applied. This ensures that it will work well when used across various applications and formats such as on your website, in print, embossed on packaging or applied 10 ft tall on the top of a building. Looking to have a custom logo created or refresh your existing brand identity? Find more about my services and process.