SERVICES
I specialize in brand identity design, custom design projects and brand consulting. I’ve been hired by clients of all sizes, from globally recognized brands to single person businesses. I started my business in 2008, after having worked for a number of years at various boutique agencies.
I offer a smart alternative to businesses by providing agency-level design expertise that is strategic in approach and creative in execution. See suggested packages below for small, specialized and boutique business clients.
Brand Identity Packages
Logo Package
You're looking to retain your existing brand colors, fonts and images - or develop them at a later point. You need a more refined, professionally designed logo that better represents your company, organization or brand. Click on the arrows below for more information or read about my design process.
DISCOVERY
Discovery call or meeting to learn about your business, goals, audience and industry. Review of your existing materials and research competitor brands. Compile and present visual examples for your evaluation towards establishing the design direction. This discovery phase sets the direction for the design phase to follow.
LOGO
The key foundational element of your company's visual identity. With research complete and having worked with you to establish the design direction, I'll develop, refine and present 2-4 logo concepts to you. Each concept will be presented in real world contexts (such as on business cards, signage, clothing etc.) allowing you to evaluate it's potential effectiveness. Your preferred selection will be further refined. The finished logo is provided in a collection of file formats suitable for use across all applications such as print, digital, signage, promotional items and more with unlimited usage rights.
LOGO COLOR SPECS
An information sheet outlining the specifications of the colors used in your logo, for use by print suppliers and web developers to make sure that your brand colors are always presented consistently across different applications and touchpoints. Codes for selected colors are provided in Pantone, RGB, CMYK and hexadecimal formats.
Standard Package
You're starting from scratch and need a new visual identity or you want to evolve or refresh your company's existing branding. You need a set of visual assets and clear direction on how to use them. Click on the arrows below for more information or read about my design process.
DISCOVERY
Discovery call or meeting to learn about your business, goals, audience and industry. Review of your existing materials and research competitor brands. Compile and present visual examples for your evaluation towards establishing the design direction. This discovery phase sets the direction for the design phase to follow.
LOGO
The key foundational element of your company's visual identity. With research complete and having worked with you to establish the design direction, I'll develop, refine and present 3-4 logo concepts to you. Each concept will be presented in real world contexts (such as on business cards, signage, clothing etc.) allowing you to evaluate it's potential effectiveness. Your preferred selection will be further refined. The finished logo is provided in a collection of file formats suitable for use across all applications such as print, digital, signage, promotional items and more with unlimited usage rights.
COLOR PALETTE
Includes specifications of the colors used in your logo, along with a secondary palette of colors for coordination. Codes for all colors are provided in Pantone, RGB, CMYK and hexadecimal formats.
TYPOGRAPHY
Recommended brand fonts will be selected with visual examples of how to use them included.
VISUAL STYLE
Photographic style, page layout, custom brand patterns or other graphic elements that help to define the visual appearance of your brand. Examples are presented across various applications to demonstrate how they can be used.
BRAND GUIDELINES
A multiple page document outlining the key elements of your visual identity to ensure consistency across all of your communications. This document includes usage rules for the logo, color palette, typography, layout structure, graphic elements, images, and any other elements that are specific to your brand.
Custom Package
You can add more items to the Standard Package as needed. Often times it can be helpful to approach a project in two phases. the 1st Phase is the visual identity package. The 2nd Phase is applications. Pricing for applications depends on the scope of services you need. Possbile applications can include:
BUSINESS CARDS & LETTERHEAD
BROCHURES & INFO SHEETS
STATIONERY & LUXURY PRINT
PACKAGING DESIGN
SOCIAL MEDIA TEMPLATES
EMAIL TEMPLATES
Consulting Package
Whether you need an hour on a phone or video call, or an on-site visit with a follow-up written report, I can offer guidance and assistance on how to improve your brand from a design standpoint or provide feedback on pre-existing ideas towards helping your team get aligned in your thinking. Consulting services can include:
PHONE OR VIDEO CONSULTATIONS
LOGO, BRAND & COMMUNICATIONS AUDITS
CREATIVE & VISUAL STRATEGY
BRAND DEVELOPMENT & BRAND EXTENSIONS
CONTACT
For new project inquiries and more information, please get in touch
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ABOUT
Wayne Ogilvie is a brand identity designer, brand consultant and speaker based in Toronto, Canada. Wayne creates distinctive logos and visual identities for boutique businesses worldwide and has over 15 years of experience as a designer. Read more
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