Whether you need brand identity design, a logo or custom design, my design process follows the same steps.
First, fill out the form on my contact page to get started. From there the next steps are:
*Note: For larger projects a payment plan with milestones may be more suitable.
Next you'll fill out a client questionnaire worksheet. The information you provide will serve as a reference point for future conversations and will inform the direction of the work going forward. We'll cover information about your background, business, brand strategy, core values, brand messaging and more.
You'll also gather and provide samples of your existing branding, if you have any, so I can understand where we are starting from and what can be improved going forward.
Research & Review
We'll schedule a follow-up call or video meeting to review your questionnaire answers, assess your existing materials, take a look at your competitors' branding and talk over moodbaords with visual examples I've put together for you to evaluate. Clients often find this Discovery phase to be very helpful, not only to inform the design work we create for the project, but also to clarify how and what to communicate as a business in other areas going forward.
Based on the information and insights from the Discovery phase, I'll create and present initial design concepts for you.
Once you've selected the best concept, I will refine it further if need be. Where revisions are required, here's how they are handled:
Once the feedback you provide is implemented to revise the concept, this completes one round of revisions. 3 rounds of revisions are included with each project. If more are required, they are available and billed at an hourly rate. (On average, most projects usually take less than the full 3 rounds of revisions per project item).
Once all work has been completed and the final designs approved, I'll create and deliver all final artwork files to you and other vendors if applicable.
If your project inlcudes a brand guidelines document, all of the elements of your brand identity (your logo, typography, color palette, photographic style, graphic elements, etc.) it will be delivered to you in digital format. This is a valuable reference tool to help keep any visual content produced looking consistent, professional and on-brand for years to come.
A standard brand identity project typically requires 6-8 weeks to complete. A stand alone logo project on average requires 3-4 weeks.