Los Angeles & New York • USA
Low Key Brand Presence For a Global Creative Production Studio
Westy Productions provides small to large-scale photo production and logistical co-ordination services throughout North America, Europe, and around the world. Working with some of the most recognizable names in fashion, advertising, photography and art, Westy approached Wayne Ogilvie Design to create a brand identity in keeping with their working approach – tailor-made, personalized and created with strict attention to detail.
With Westy’s elite client base of fashion publications, world-class photographers, agencies and global brands, the visual identity called for an approach that was understated yet sophisticated. A minimal typographic wordmark was created with the company name presented in lowercase, contrasted with thin uppercase letterforms used across brand applications. Stationery and note cards were foil printed in high white gloss on premium quality embossed slate grey paper stock.
For the website design, we continued with the theme of understated yet sophisticated, creating an ultra-minimal design approach that places Westy’s enviable portfolio of clients and projects on full display.
As an extension of the brand identity and website, we created concepts for promotional materials across print and publication that could be distributed to existing and prospective clients, highlighting the vast back catalogue of creative campaigns and content that Westy has produced over the years.
The visual identity, website and collateral materials have helped to establish Westy’s position as one of the leading boutique production companies in Los Angeles and New York. Wayne Ogilvie Design continues to work in collaboration with the team at Westy Productions, providing them with relevant strategic and creative solutions that support their growth and continued success.