Krimson Klover

Colorado • USA
Krimson Klover Branding

Creating a bold new look towards the iconic

Krimson Klover is an American womenswear brand specializing in luxurious, feminine apparel for the fashion and resort markets. The company designs clothing for active, passionate women who embrace their independence, color outside the lines and live boldly. Wayne Ogilvie Design was commissioned to breath new life into the brand identity and create a new approach around two key terms – aspirational and iconic.

The visual identity is made up of a unique double k lettermark, a high contrast wordmark and a bold energetic shade of crimson red. These simple elements used in combination with product-focused photography, minimal layouts and clean typographic treatments, create a timeless, elegant, modern brand identity. 

Krimson Klover

Custom double garment tags were created to highlight the double k lettermark on one and the brand ethos along with the full logo and ‘live boldly’ tagline featured on the other. The garment tags helped to establish a more modern, aspirational tone increasing brand visibility and exposure with new and existing customers.

krimson klover poster
krimson klover
krimson klover

The brand elements are designed to be used in a creative and flexible manner across various collateral materials including marketing, advertising, packaging and print applications.

krimson klover
Krimson Klover Double K Symbol stationery application
Krimson Klover Double K Symbol pattern application
krimson klover
krimson klover
Project Outcomes

“Wayne went above and beyond on this project. We were very impressed with the professional process and execution, timeliness, creativity and ability to engage us in open and honest dialogue throughout. He really changed the face of our brand which will remain indefinitely.”

Rachel Hadley
Brand Manager at Krimson Klover

Services Provided

Visual Identity
Brand Guidelines
Printed Materials
Packaging Design
Creative Direction

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